Conclusion
Patanjali is a big name in the FMCG market. Looking at its success rate, one can realise what has really went well for them. The brand is fulfilling every need of the consumer, that too in a ‘natural’ way. Many of the products of the brand are cult hits and one cannot blame them for it. From soaps, creams, shampoos, health drinks, ghee, medicines and what not, the brand has established a solid base for itself in the market as well as in consumers’ lives.